Our History



Cowell Auto Group's First Showroom

Since 1967, we’ve been committed to providing you with the best possible service—and to improving it every day.

Richmond was a charming and sleepy little community of 35,000 people 50 years ago. There was one stoplight at the corner of #3 Road and Westminster Highway with ditches down both sides of the street where horses casually strolled after wandering away from the Lansdowne Park race track. 1967 was also the year that 27 year old Gary Cowell opened his very first dealership, Cowell Volkswagen, near the corner of #3 Road and Westminster Highway.

Fast forward to today, Richmond is a bustling metropolis of approximately 190,000 people. The one thing that has remained constant is Cowell Volkswagen, which is now located in the Richmond Auto Mall and is the oldest operating new car dealership in Richmond.

When Gary Cowell opened his converted eight service bay dealership on December 1, 1967, he had four staff, and sold two new and one used vehicles that month. A brand new VW Beetle cost a pretty penny at $1,898.


Today, the Cowell family not only owns Cowell Volkswagen, but Audi Richmond, Jaguar Richmond and Land Rover of Richmond, all located in the Richmond Auto Mall, as well as Infiniti of Richmond located at 9200 Bridgeport , Richmond BC. As well, today, the company employs over 300 people!. “It is our great staff, both past and present, who have helped build the organization,” says Gary. “We have had fantastic, loyal employees over the years who believe in the exceptional products that we sell, share common values, and understand the effectiveness of providing our customers with quality experience at our dealerships” .